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More than 8 out of 10 (84%) respondents remembered the advertisers of the promotional products they're received.
More than three-quarters of
respondents have had their
items for more than 6 months.
Among wearables, imprinted bags were reported to be used most frequently with respondents
indicating that they used their bags
an average of 9 times per month.
They also deliver the most impressions: Each bag averages 1,038 impressions per month.
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42% of respondents had a MORE favorable impression of an advertiser after receiving the item. And nearly a quarter (24%) said they are MORE likely to do business with the advertiser on the items they receive.
More than three-quarters of respondents have had their items for more than 6 months.
The majority (81%) of promotional products were kept because they were considered useful.
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The average CPI of an advertising specialty item is $0.004; as a result, marketers get a more favorable return on investment from advertising specialties than nearly any other popular advertising media.
While competitors are cutting budgets and investing in more expensive forms of advertising, promotional products are just what you need to gain the competitive edge with minimal investment. With the highest ROI in advertising, promotional items and gifts are the perfect finishing touch for your next event or marketing campaign.
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